This latest ad campaign by French organisation Licra (International League against Racism and Anti-Semitism) aims to bring about change in the country’s law and condemn online racism. The ‘Post Racism’ campaign has been crafted by Publicis Groupe for its home turf. Licra was established in 1927 in opposition to issues like intolerance, xenophobia, etc.
As part of the campaign an AI has been developed to detect racist or antisemitic tweets, which are then juxtaposed against racist, propaganda posters from the past that convey a similar message.
The idea is to bring to light the fact that both modern day tweets and the posters from a bygone era (say from 1944) are not that different – both carry messages of hate, wrath and negativity.
The visuals of this French campaign comprise messages of yore clubbed with tweets from the present. These fused posters are accompanied by a line that goes: “A 1944 poster. A 2019 post. Racism keeps exhibiting.”
To identify maximum hateful messages, propaganda posters were collected from museums like the Museum of Jewish Art and History, National Library of France or the National Archives.
“Racist or antisemitic statements appeared more and more on the streets and in social media. But on the internet, these hateful words are shared in virtual impunity, due to an obsolete and inappropriate French law. Hosts are not aware of their responsibilities, and the users, on condition of anonymity, feel untouchable when sharing their hateful statements,” says a joint press statement from Licra and the Publicis Groupe.